Karen & Piper is a luxury real estate brand that needed an update. With an accelerating business, the firm required an identity that reflected their uncommon level of service provided to high-end clientele.
The goal their new look was to set the stage for an identity that truly reflects the superior services offered by Karen & Piper. The brand is deeply rooted in the coastal lifestyle of Southern California and nods to the deep blues of the ocean and the tile work that adorns many of the homes in Laguna. The look is current, but is neither contemporary nor traditional, appealing to upscale clients.
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